Do US, UK, and EU citizens need a visa to visit Israel?

No. Citizens of the United States, United Kingdom, all EU member states, Canada, Australia, and approximately 100 other countries can enter Israel visa-free for tourist stays of up to 90 days. On arrival at Ben Gurion Airport or a land border, you will receive a B/2 tourist stamp. You do not need to apply for anything in advance. However, if you intend to work, study formally, or stay longer than 90 days, you will need to arrange the appropriate visa before or shortly after arrival.