Does Israel's Consumer Protection Law apply to a foreign online retailer selling to Israeli customers?

A distance sale (iskat mecher merachok) is any transaction concluded without the consumer and the dealer meeting, which captures websites, apps, telephone orders and catalogue sales. Before the order the dealer must disclose its own identity and address, the essential features of the goods or service, the total price and delivery terms, and the cancellation rights that apply. After the order the same details must be supplied in writing. Cancellation runs from receipt of the goods or of the written document, whichever is later, and a dealer that fails to provide the document effectively extends the window rather than shortening it.

The real commercial exposure for an overseas retailer is not the individual refund. It is the class action, because consumer claims are a listed category under the Class Actions Law 5766-2006 and a single defective cancellation policy applied to thousands of Israeli orders becomes one claim with an aggregate figure attached. Administrative financial sanctions from the Consumer Protection and Fair Trade Authority sit alongside that risk. Traders selling into Israel at volume should publish a Hebrew cancellation policy, provide a workable returns route rather than an address the customer cannot reach, and keep the terms consistent with their wider Israeli contracting arrangements.

From the full guide: Commercial Contracts in Israel: Legal Framework, Key Clauses & Drafting Tips

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